Four of the most used live event moderation services are
live chat moderation, live text-to-screen moderation, live Twitter moderation
and live audio moderation.
Photo Credit: Poll Everywhere
In these services, the live moderator allows:
a. attendees
to throw open-ended questions
b. attendees
to describe the live event and express their opinion
c. attendees
to raise concerns regarding their access to the event
d. organizers
to reminds attendees of rules and status updates
e. experts
(from the production team) answer queries regarding the event
f. non-attendees
to connect with the event
What is the ultimate task
of a moderator in a live event: to present all contributed messages real-time.
1. Determine
the number of attendees: viewers of the event, registered participant of a
discussion, active contributor of clips etc. The population will give you an
idea on the weight of your moderation job. Determine the channels being used by
attendees: laptop, TV, cell phone, iPhone, etc.
2. Link
the event to affiliate campaigns: website and blogs, Facebook, Twitter, MySpace,
YouTube official sites, etc for integration. This serves as a promotion to the
event. Moderators simply post messages about the current status of the live
event.
3. Coordinate
properly with organizers or administrators so all approved messages from
attendees will be shown in the chat boxes or discussions forums available. As a
moderator, it is best to prepare messages before-hand that you post on chat
sites and other live sites for updating. Welcome messages, thank you notes and
other template messages should be ready before the live event. When the
interaction starts, it would easy for you to just modify the content of the
messages then feed them on discussion boards and rooms.
4. It
would be best if there is more than one moderator working for a live event. Say
for example one moderator working on Twitter and Facebook messages, another on
SMS messages and another on blog and other official sites.
5. As
a moderator, you should identify an inbound message if it is a:
A. Comment:
expressing an opinion about the live event. Approve only those that build warm
ambiance for the whole attending population.
B. Question:
queries about the event that needs participation from attendees. Highlight
questions and approve answers in a speedy way.
C. Grievance:
complaints about technical problems like having slow signal or wrong labels. This
is localized since every area can have its own technical difficulties. Thus,
you should be ready with your telephone to coordinate with operators in areas
that are experiencing the reported difficulties.
6. Of
course, review your moderation system guidelines to assist you in approving
messages. Screen inappropriate contents and delete them. You can block attendees
who seriously violate guidelines.
7. After
the live event, it would be nice for moderators and organizers to meet and
evaluate the event.
Businesses use live event moderation during leadership
debates, election period, crowd sourcing activities, polling events,
fan-to-idol chats, sport events and other reality shows that need viewer/user
interactivity.
Photo Credit: Research Rockstar
